Commissioning Plan for CRM System to a Case Company
Ida-Maria Koponen · Theseus (Ammattikorkeakoulujen) · 2018
Abstract The purpose for this thesis was to create an operational plan according to commissioning of new Customer Relationship Management system to a principal case company. Thesis was performed as functional work. It was based on conversations with subsidiary’s upcoming users in Russia and with a system specialist from parent company in Finland. Need for principal was to get information and common understanding about the Customer Relationship Management system and what it demands when executing. Commissionings of the system have been done already in almost all the subsidiaries of the parent company. Russia differs from parent company´s other market areas, which requires certain specific approach to planning. Principal may use the thesis to support the planning, commissioning and evaluation of the execution process. Considering extension of the project, it is recommended for company to document the actual usage of the system and consumption of resources. Documented experiences and evaluations would ease the management in future.