Near Real-time Optimization of Activity-based Notifications
Yan Min Gao, Viral Gupta, Jinyun Yan, Changji Shi, Zhongen Tao, PJ Xiao, Curtis Wang, Shipeng Yu, Rómer Rosales, Ajith Muralidharan, Shaunak Chatterjee · 2018
In recent years, social media applications (e.g., Facebook, LinkedIn) have created mobile applications (apps) to give their members instant and real-time access from anywhere. To keep members informed and drive timely engagement, these mobile apps send event notifications. However, sending notifications for every possible event would result in too many notifications which would in turn annoy members and create a poor member experience.