“Just how risky is it anyway?” The role of risk perception and trust on click-through intention
Obi Ogbanufe, Dan Jong Kim · Information Systems Management · 2018
The prevalence of cybercrimes threatens internet enabled services such as e-commerce, search engines, and social media. This results in individuals having to evaluate the risk of malware before making decisions to click-through internet links. Drawing on two theoretical frameworks in trust in online transactions and risky decision-making, we propose a research model that incorporates both trust and risk frameworks to explain how individuals cultivate click-through intention. We offer theoretical and practical contributions.