Malvertising: A case study based on analysis of possible solutions

Shubham Kumar, Siddharth Swarup Rautaray, Manjusha Pandey · 2017 International Conference on Inventive Computing and Informatics (ICICI) · 2017

Malware can be defined as a malicious program which has been created for a definite motive of harming the Computer System operations or data. Different malicious program created for this intent include viruses, Trojans, spywares, backdoors, adware, worms, rootkits, bots etc. Quite often Malware are laces with online advertisement which is also called as Malvertising. In simple words serving malware though or with the support of advertisements is known as Malvertising In the modern era where network security is directly proportional to revenue in various sectors such as advertisement, it is highly important to perceive and promote ways and means to detect and remove malicious programs such as malware and Malvertising; which hinder this advertisement market to a colossal extent. Hence, this paper attempts to perform a case study on Malvertising and analyze its possible solutions. The attempt start with trying to find a suitable and robust definition to a few computer security terms related to Malvertising. Next, the background of the paper presents two different notions which depict the present situation in terms of online security for malicious advertisement. Finally, the solutions segment cites two different approach which has the potential to stop this malaise and a logical analysis is performed.

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