Designing and conducting an empirical experiment comparing two web sites
Wafaa S. Albaldawi · Journal of Physics Conference Series · 2018
This paper seeks to present a usability evaluation of the two websites (www.bmw.co.uk, www.ford.co.uk ) by performing three tasks related with ability to access, navigate, and find the information to complete the tasks without using the search engines with answering some paper-pencil questions after each task. A sample of 16 users is used to collect the actual data. There are three types of questions have been asked including open ended, closed-ended and partially closed items. While the user is doing the task, many factors have been measured to determine which website is more usable than other. Designing the empirical experiment is to identify the major strengths and weaknesses of the site and to incorporate the results and user feedback.