SETTING THE SCENE: A NEW PROPOSAL FOR VISUALIZING AND ESTABLISHING 3-DIMENSIONAL PERSONAS AS A MANAGEMENT TOOL
Andrea Koscher, Sandra Dittenberger · Proceedings of the ... International Design Conference/Design ... · 2018
Experiences drawn from former projects indicate a gap concerning the creation and the perpetual use of Personas throughout a project development process. This gap builds the focus of this paper. In order to develop a new approach to create a possibility for all team members to actively get involved in the Persona creation and further evolvement over the project duration, this paper offers a new option for using Personas dynamically for communication and visualization of product development stages.