From Products to Needs to Experiences
The MIT Press eBooks · 2017
It is 2030. You get up in the morning with a conference call on your morning's agenda. After breakfast, you walk into your garage and get in your car, where the onboard system immediately recognizes your face as well as the smart device you wear. The car charged itself early this morning, but last night, it actually sold electricity to the grid.1 You sit down and turn your seat backward for comfort and the car begins your videoconference through the built-in immersive display.