Too many tools? Problem solving in NPD
Jos Benders, Patrick A.M. Vermeulen · Radboud Repository (Radboud University) · 2002
Complaints that new product development projects frequently encounter problems keep occurring, despite the availability of a considerable body of literature and a large and still increasing set of tools to guide such projects.Against the wider background of managerial problem-solving in general and NPD-literature more specifically, we present and analyse two NPD-projects within the same financial services firm.These show a marked contrast in success.The reasons for this difference are explored and conclusions are drawn about the usefulness of NPD-literature and tools.