Improving the Shopping Experience with an Augmented Reality-Enhanced Shelf
Jesús Omar Álvarez Márquez, Jürgen Ziegler · Gesellschaft für Informatik (GI) · 2017
With the introduction of augmented reality in the business domain, the line that separates e-commerce and traditional trading is becoming thinner than ever. We present here our ongoing research concerning the integration of product-related information in a physical store context, considering the reconciliation of e-commerce and brick and mortar stores and setting the foundations to further explore the feasibility of bringing recommendations closer to customers and study possible interaction issues. For such purpose, a tool that provides wine information is being developed making use of the new advances in augmented reality technology (HoloLens).