Readership Survey of BlueLincs Member News Tulsa, Okalhoma
Monica A. Minjares · SHAREOK (University of Oklahoma; Oklahoma State University; Central Oklahoma University) · 2000
Valid research gives health care newsletter editors the knowledge and data they need to make educated decisions about the newsletter. This study was designed to provide the editors of BlueLincs Member News, a Health Maintenance Organization (HMO) newsletter demographic information regarding their readers, as well as reader interest in the newsletter.