Association Rule Mining and Application to MPIS
Raymond Chi-Wing Wong, Ada Wai-Chee Fu · IGI Global eBooks · 2005
Association rule mining (Agrawal, Imilienski, & Swami, 1993) has been proposed for understanding the relationships among items in transactions or market baskets. For instance, if a customer buys butter, what is the chance that he/she buys bread at the same time? Such information may be useful for decision makers to determine strategies in a store.