Jamii: A Virtual Incubation Platform for Entrepreneurs
Howard M. Armitage, Catherine Bischoff, Karin Schmidlin, Douglas I. Sparkes · Journal of International Business Research and Marketing · 2018
This paper discusses the design and pilot testing of a virtual incubation platform, Jamii. It provides a user-centric experience, specifically developed to support entrepreneurship, which integrates concepts such as “just-in-time’ learning and supporting social networks. An underlying concept of Jamii is an Event-Gate process, providing feedback to strengthen the business concepts and assist entrepreneurs in moving their ideas forward. Several pilot programs have been undertaken using this approach. The collaboration with University of Strathmore in Kenya will be discussed further.