Research on Enterprise Service Marketing of UFIDA Software
Qian Bai · 2018
The service marketing based on the proposed new UFIDA marketing model, and construct the ERP marketing system, make the research on service marketing of UFIDA aspects.Through analyzing the current situation of service marketing strategy of UFIDA software company at present, find its success, according to the research on this theory and practice analysis, pointed out that the UFIDA software the success of the company for other products management software industry.It not only has certain practical significance on UFIDA company's future development, but also to bring some experience of other enterprises for China's software industry. Service Marketing Status of UFIDA Product Strategy Status.FIDA is Asia's largest local ERP software supplier, Chinese is the largest management software, ERP software, financial software provider.In China ERP software market, the largest market share of UFIDA software, the rich product line, the most successful applications, the industry's most extensive coverage, the largest service network, the delivery capacity of the strongest UFIDA software company currently.Its main products include NC, U8, U9 and T series of products, but because of the particularity of the software product, need to have higher professional technical support services, in order to be more accurate and perfect to meet the needs of customers, in the sale of any products, UF will provide consulting, training, implementation, customer development, operation and maintenance is a supporting service.Price Strategy Status.UFIDA is a high-end management software (e-commerce) later, it uses the cost oriented pricing pricing, and the ERP software industry.Most enterprises UF price system is divided into two parts, one part is the basic price of the software, the other part is added in the software service price.The software price is selected according to the customer and offer different different modules.Whether NC, U8, U9 and T series of products, their prices are divided into three categories: basic module module, class module and financial supply chain module.The basic modules including general ledger, fixed assets, business report is basic the general module required by customers, price between 1-8 million; the financial module includes the consolidated financial statements, comprehensive budget, reimbursement, funds management and so on; supply chain module including purchasing, sales, inventory, contract and so on, the two belong to the extended module, enterprises can according to their actual needs to choose the price.Relatively high in the 20 thousand to 400 thousand range.Service price is calculated separately, according to the business needs of different levels and different consultant fees, consultant based on tenure and professional level is divided into expert, consultant, senior consultant, intermediate consultant, senior consultant and the service fee specifically in the table below: expert service fee per person per day from 6000 to 8000 yuan per person per day, consulting service fee: 4500-5000, senior consultant service fee: 3500-4000 per person per day, the intermediate advisory service fee: 2500-3000 per person per day, Junior Consultant Service Fee: 1500-2000 yuan per person per day. Channel Strategy Status.UFIDA existing distribution channel mode is a hybrid, both indirect distribution channels have direct distribution channels.Indirect distribution channels, the agent in the area where the UF authorized agents, i.e. different series of products to choose different sales agents, the authorized agents of UFIDA software sales and services in the designated area.Direct distribution, UF headquarters under the large area, large area under the local branch.The headquarters is responsible for the management of each region; large area is responsible for the promotion and management of UFIDA software sales and service business in the area within the