How do SMEs Use Open Innovation When Developing New Business Models?
Robert W. Anderson, Nuran Acur, Jonathan Corney · WORLD SCIENTIFIC eBooks · 2018
Access to external knowledge to accelerate innovation is becoming a key business process as firms continue to recognize the importance of going beyond their boundaries when advancing products and services. This chapter considers the increasingly important case of technology-driven service innovation in the context of crowdsourcing for innovation. Drawing on an in-depth crowdsourcing for innovation project, this chapter analyzes the development of service innovation with the crowd. The data is anchored and grounded in observations, interviews, workshops, and an online idea platform. We contribute to an acknowledged aspect, neglected in the literature, understanding how small and medium-sized enterprises (SMEs) actually use crowds in service innovation, when moving from a product-based to service-based business.