Augmented reality in broadcasting
Shivakumar Chandrasekaran, Umesh Kesavan · 2017
In the past few years, Augmented Reality (AR) is an emerging technology in different fields. It integrates virtual with real world and display the object in Three Dimensional view. Introducing AR to Advertisement industry, which will change the future of product development companies and manufacturers. We are proposing AR as the future of Advertising, an advanced technology-oriented marketing. Our idea is to integrate this technology with broadcasting which will in turn boost the Marketing strategy to reach the customer effectively and efficiently.