Research on the Dissemination Path of Virtual Reality Book Publications
Feifei Han, Zhangzhi Ge, Rongting Zhou · Open Journal of Social Sciences · 2018
Based on the summary of the dissemination and management status of virtual reality book publications, this article builds a dissemination industry ecosystem of the virtual reality book publications with the core of IP operation, and also expounds the relationship among stakeholders in the ecosystem. Finally, this article discusses the dissemination path of virtual reality book publications in details from three aspects of marketing integration, IP operation and organization integration.