The case of the exploding Samsung phones
Shani Hartley · 2017
When Samsung released the Galaxy Note 7 in August last year it was met with rave reviews and sold at a rapid rate. Within weeks, however, videos of burning phones spread like wildfire throughout social media. Soon the video footage repeatedly hit the headlines of mainstream media. Phones spontaneously catching fire is a disaster for any business. What went wrong in operations during the production process? How could Marketing recover from this public relations disaster? The consumer perspective has been examined by news sources and blog sites in depth but this article will focus on the impact on the business itself and how it responded.