The Growing Intimacy between Us and Our Devices
Anindya Ghose · The MIT Press eBooks · 2017
This chapter predicts that several emerging technologies will soon be integrated with the mobile ecosystem and further amplify the power of the nine forces discussed in this book. All these technologies will create captive audiences, enhance connectivity, harness more robust data from new sources, and offer better experiences. Business solutions will thrive in the mobile ecosystem, which will remain the hub for many applications and will power amazing business and societal solutions. Some of the biggest advancements will come via wearable technologies that will harness consumers' biometric, neurological, and physiological data, giving birth to a new force that leverages a consumer's physical state of being.