Persuasion strategies in mobile systems
Andressa P. C. de Oliveira, Pedro Henrique B. Ruas, Luis Enrique Zárate, Cristiane Neri Nobre · 2017
The use of mobile devices has grown more and more. To retain customers and stay in the market, companies need to innovate and adapt to a new model: mobile persuasive technology. With social networks this is no different. Currently, Facebook is the most used social network. Knowing this, this work made a survey of the persuasive principles applied to computational systems, more specifically to mobile systems, since they are considered a source of influence that is with the user all the time. As a case study, the persuasive strategies adopted by Facebook in its mobile application are identified. The results of this research contribute to the design area of persuasive social networks, collaborating to the development of applications with greater probability of success.