On-line Communication towards Web CRM.
Gerardino Metallo, Maria Teresa Cuomo, Giuseppe Festa · UniTERAMO Research Catalog (University of Teramo) · 2006
The evolution of web business has brought about numerous changes in both strategy governance as well as internet-based operations management, leaving all extemporary and little-profitable behaviours behind. This has also occurred within on-line communication that quits being a mere site traffic building tool and is now being compared to more specific and pressing web business conversion mechanisms, transforming its own functioning character from web advertising into web customer relationship management.