Developing innovative supply chain using crowdsourcing: A conceptual model
Mahmood Asad Moh'd Ali, Asim Majeed · 2017
The advancement in information technology has revolutionised the supply chains across the globe. It has enabled organisations to be more efficient and integrated, while continually improving by incorporating latest trends and technologies. Among the recent trends, crowdsourcing is contributing toward improved operations and innovation by seeking the involvement of users, customers and thinkers into generating new ideas and incorporating those into current or future processes. However, the application of crowdsourcing in the supply chain is very limited. Considering its potential benefits, this paper proposes a conceptual model to develop an innovative supply chain by incorporating crowdsourcing. This paper presents an innovative approach which enables researchers and practitioners to study the benefits of crowdsourcing on the supply chain. Identification of the conceptual relationship between crowdsourcing and the supply chain author hopes will contribute towards the development of new theoretical approaches in this field.