DESIGN TO UTILIZE SOCIAL MEDIA DATA TO IMPROVE E-COMMERCE BUSINESS
D Shruthi · International journal of advance research and innovative ideas in education · 2017
A tremendous increase in the involvement in online shopping of products by the people has been become noteworthy these recent years. So the count of e-commerce sites also increased noticeably. This has been resulted in competition between different e-commerce sites. One of the ways of improving any business is by providing appropriate advertisements to the appropriate customers. The proposed framework tries to improve the individualized product recommendation from e-commerce site to its very new users who does not have any account as well as previous product purchase records or product view records in e-commerce site. To achieve the purpose solution makes use of demographic information and friend’s network information available on social media site.