Research on the Application of Internet + in Electric Power Marketing
Ying Wang Songxue Hou · Journal of social sciences studies · 2019
In the wake of the modern enterprises institution and the market reform of power industry improvement thoroughly, the disparity between traditional marketing model and the new historical background is becoming increasingly acute. Fortunately, Internet + could solve practical problems in Electric Power Marketing. This paper analyses the newest application of Internet + in Electric Power Marketing, and at the same time proposes several strategies from the aspects of marketing management, knight service and technical support to settle the inadequacies during application. At last, this paper explores the future possibilities and research area of the Internet + application in Electric Power Marketing (IPEPM).