Community mobilization and participation in mobile communities: A case study of a whatsapp blood donation volunteer group in ernakulam
R Lakshmi, Chitra Ramakrishnan · 2017
Using a qualitative framework created for assessing participation in online communities, the study explores participation and mobilization in mobile communities with data collected from interviews and content analysis of conversations. A WhatsApp Blood Donation Volunteer group in Ernakulam was chosen for the case study.