Contextual advertising for regional language blogs
D. S. Jayalakshmi, V.T. Varun, Subrahmanya S. Bhat, K. R Kamath · 2017
Online advertising involves an advertiser, who provides the advertisements to be displayed on the publisher's content and a publisher, who integrates advertisements into his online content. The existing advertising systems do not support regional languages in India. The number of local language internet users is growing at 47% year-on-year in India. There is no provision from Google AdSense to give contextual ads to regional language blogs. In this paper, we present a contextual advertising management system with interfaces for both publisher and advertiser for Indian regional language blogs. The system reads the contents of the blogs, translates into English, categorizes the blog based on the content by keywords and provides code for posting relevant ads in blog. The system is tested on 100 regional language blogs in various categories and found to be effective.