Modeling Result-List Searching in the World Wide Web: The Role of Relevance Topologies and Trust Bias
Mark T. Keane, Maeve O’Brien · eScholarship (California Digital Library) · 2006
There are important cognitive issues surrounding the searching of lists of results returned to search engine queries that could significantly impact system and interface design.In this paper, we focus on result-list search examining two key issues: the influence of relevance topology of the list on firstclick behavior, and the question of whether trust-bias occurs in such search.On both issues we advance some empirical and modeling results.These results are discussed in terms of their practical implications for Web designers and practitioners generally.