Data mining for social networks open data analysis
Roman E. Spiridonov, Vladislav D. Cvetkov, Oleg M. Yurchik · 2017 IEEE II International Conference on Control in Technical Systems (CTS) · 2017
Social networks are no longer a place where you can spend leisure time and chat with friends. It is also a business instrument in work with their audiences to increase brand recognition, total result from marketing and move sales up. For this purposes it's needed to make thorough analysis of the target audience, scan dozens of user profiles, reveal their interests, positions and estimate users LTV. Automation of this work using data mining methods to handle large amounts of data through pre-processing, data analysis and interpretation. In this article, we are considering suitable solutions to solve these tasks.