Outdoor Advertising Future in Perspective of 3D Holographic Technology in Pakistan
Asim Tanvir, Sadaf Latif, Azka Sumbel · International Journal of Sciences: Basic and Applied Research · 2017
3D holographic advertising is the future of outdoor advertising. In a time to come, billboards will be replaced by 3D holographic displays. Over the past few years, there has been a substantial increase in the demand for holographic content displays. Some of the biggest brands in the world have seen the impact of this marketing technique; they know that if they want to see an increase in sales and reach, this is the way to go. The chief purpose to conduct this study is to cultivate the terrain for the application of 3D holographic technology in the outdoor advertising industry of Pakistan. This research is tremendously significant, a noteworthy eye opener into the world of 3D technology. It take the lead to the positive outcome and may deploy new opportunities for advertising agencies in a time to come. This research establish a bridge between marketing industry and 3D holographic technology and deliver a significant research that assist and reinforce advertising firms to land in 3DHT reforming sphere of influence. This research cultivate the land of outdoor advertisement to nourish this 3DH technology. This research paper delved into the impact of 3DHT over outdoor advertising and uncovered the obstacles that are hitches in initiation holographic advertising in Pakistan. 3D holography hasn’t yet grown up, in fact it is still far from growing up. But our hunch is within ten or fifteen years from now, we are going to see some real expansions in Pakistan. What compels us have this hunch are the recent developments that are awe-inspiring and the positive aptitude of Pakistan advertising agencies to adopt this revolutionizing technology as an outdoor advertising medium.