Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge‐based firms
Carlos Devece, Carlos Llopis‐Albert, Daniel Palacios‐Marqués · Psychology and Marketing · 2017
Abstract This paper establishes the relationships between market orientation and crowdsourcing in knowledge‐based firms for improving their organizational performance. By understanding the relationships among these variables, firms are in a better position to tackle complex business and innovation problems faster and at a lower cost. Results from the Spanish biotechnology and telecommunications sectors show the relevance of social networks for a better adaptation to rapidly changing markets and increasing competitiveness.