Audience Engagement Strategies for New World Performance Laboratory: a Proposal

Premmarin Milindasuta · OhioLink ETD Center (Ohio Library and Information Network) · 2016

The purpose of this study is to explore audience engagement efforts by local arts organizations, Neos Dance Theatre and Summit Choral Society, to determine the most impactful strategies for building and sustaining audiences for New World Performance Laboratory.This thesis also discusses the definition of development and engagement strategies in the 21 st century, relationship between arts and community, and motivations and barriers related to arts attendance in order to obtain a broader knowledge of audience engagement.The strategies learned from local arts organizations may inspire other arts organizations to develop more creative strategies and to enrich the arts in the Akron community.Rutkowski, and Dr. Elisa Gargarella.Without their patience and dedication, this thesis would not exist.I am grateful for having New World Performance Laboratory, Neos Dance Theatre, and Summit Choral Society as my case studies.I appreciate the devotion of James Slowiak, Robert Wesner

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