Proposal of Product Navigation Interface and Evaluation of Purchasing Motivation
Kazuki Osamura, Hiroaki Kameyama, Yasushi Sugama, Taichi Murase, Shigeki Araki · 2017
We proposes a spatial augmented reality system "Touch de YEBISU Navi" that stimulate customers' purchasing willingness. This system uses the knowledge that the purchase rate will rise when a customer pick up a product, and conducts guidance so that contents about the relevant information of a product will not advance unless a customer pick up a product. Furthermore, in order to lengthen the time a customer has in hand, this system can change contents according to the position of a product in hand. To evaluate the effectiveness of this system, a demonstration experiment was conducted at YEBISU Memorial Museum Shop on 25th and 26th February 2017. As a result, we report that the degree of interest in a product has improved and the effect of stimulating purchasing willingness had been shown.