The role of stimuli in game idea generation
Annakaisa Kultima · 2017
This article presents findings of an ideation experiment conducted during a four-year period (2009--2012). An idea generation game based on morphological technique was utilized to further understand the role of stimuli for generating game ideas. In the experiment 40 participants brainstormed ideas in pairs. Each pair was provided with the same word stimuli in the same order. The ideas formed were analyzed and the connections of the stimuli words with the ideas were tracked. Atomistically ideas had strong connections to the stimuli, whereas the final ideas were diverse. The most identical ideas shared the same movie reference manifesting design fixation.