A Hybrid Approach To Web Usage Mining
Søren E. Jespersen, Søren E. Jespersen, Jesper Thorhauge, Jesper Thorhauge, Torben Bach Pedersen, Torben Bach Pedersen · 2002
on the web, or web mining, has become an important research area. Web usage mining, which is the main topic of this paper, focuses on knowledge discovery from the clicks in the web log for a given site (the so-called click-stream), especially on analysis of sequences of clicks. Existing techniques for analyzing click sequences have different drawbacks, i.e., either huge storage requirements, excessive I/O cost, or scalability problems when additional information is introduced into the analysis.