Expediting Exploration by Attribute-to-Feature Mapping for Cold-Start Recommendations
Deborah Louise Cohen, Michal Aharon, Yair Koren, Oren Somekh, Raz Nissim · 2017
The item cold-start problem is inherent to collaborative filtering (CF) recommenders where items and users are represented by vectors in a latent space. It emerges since CF recommenders rely solely on historical user interactions to characterize their item inventory. As a result, an effective serving of new and trendy items to users may be delayed until enough user feedback is received, thus, reducing both users' and content suppliers' satisfaction. To mitigate this problem, many commercial recommenders apply random exploration and devote a small portion of their traffic to explore new items and gather interactions from random users. Alternatively, content or context information is combined into the CF recommender, resulting in a hybrid system. Another hybrid approach is to learn a mapping between the item attribute space and the CF latent feature space, and use it to characterize the new items providing initial estimates for their latent vectors.