In-sights into mobile learning: An exploration of mobile eye tracking methodology for learning in museums
Eva Mayr, Kristin Knipfer, Daniel Wessel · 2009
Mobile eye tracking provides insights into cognitive processing of visual information while a learner moves around. This chapter presents a case study in a small museum exhibition that was conducted to explore the suitability of mobile eye tracking for researching mobile learning. The study showed both potentials and limitations of mobile eye tracking methodology for research on mobile learning in general and in science exhibitions in particular: Mobile eye tracking provides rich, non-reactive data from the learner’s perspective which can be further analysed qualitatively and quantitatively. Concerns were raised with respect to interrelations of object fixations and underlying cognitive processes. Limitations also include obtrusiveness, accuracy, selective sampling, ethical concerns, financial effort, and effort of data analysis. These limitations suggest that, to increase validity, eye tracking is best used in combination with other methods. Nonetheless, mobile eye tracking can be a powerful data collection method in research on mobile learning.