AUGMENTED REALITY POSTER AS A PROMOTIONAL TOOL FOR FCSIT, UNISEL
Suhaimi Mohd Noor, Marliza Abdul Malik, Suziyanti Binti Marjudi, Mohd Fahmi Mohamad Amran · 2016
Augmented reality is hidden content, most commonly hidden behind marker images, that can be included in printed and film media, as long as the marker is displayed for a suitable length of time, in a steady position for an application to identify and analyze it. Depending on the on the content, the marker may have to remain visible. Using a mobile application, a mobile phone’s camera identifies and interprets a marker, often a black and white barcode image. The software analyses the marker and creates a virtual image overlay on the mobile phone’s screen, tied to the position of the camera. This means the app works with the camera to interpret the angles and distance the mobile phone is away from the marker. The scope of this research will involve people in the marketing unit as well as the group, which are the potential students. The use of augmented reality in a poster would be the best way to attract their attention and hopefully getting them register as a student with UNISEL. The cost of print could also be reduced with the use of augmented reality technology to promote UNISEL.