Research on Recommendation Mode of WeChat Official Account Platform Based on Hybrid Recommendation Algorithm
Qiurui Chen, Shi-jue Zheng, Hui Chen, Wei Liu · DEStech Transactions on Environment Energy and Earth Science · 2017
Recently, the popularity of mobile socialization has promoted the development of WeChat greatly, while the WeChat official account platform is one of the most significant functions of WeChat. A hybrid recommendation algorithm combined the content-based and collaborative filter has been proposed in this paper by analyzing the hot articles posted by WeChat official accounts and the characteristics of the official account’s name. This hybrid recommendation algorithm can be used to recommend articles that have higher quality and richer content for subscriber.