Analysis of Software Service Usage in Healthcare Communication Services
Ashkan Hemmati, Chris Carlson, Maleknaz Nayebi, Guenther Ruhe, Chad Saunders · 2017
In digital health communication domain, the software is usually offered as a service (SaaS) which mandates attracting customers' satisfaction within each use of service. We report a case study in this domain which provides secure web based mail services that establish a secure bridge between patients and medical personnel. In this context, we explore service usage to guide value prediction for existing and prospective customers. Understanding the behavior of clients can help optimize services by providing them to users based on past usage trends or patterns. Therefore, service usage analysis in digital health products can pave the road for efficient communications and feature utilization in software in the health-care market.