Identifying business war-gaming application and use in Intellectual Property management
Martins Lasmanis · Chalmers Publication Library (Chalmers University of Technology) · 2012
The purpose of this master thesis is twofold.First, it intends to investigate whether intellectual property functions in different industries are facing the management challenges that could be solved by business war-gaming.Secondly, it intends to find out the practical use of business war-gaming in Intellectual Property function across different industries.The master thesis aims to respond two research questions:The master thesis is a result of an internship from January to May 2012 at Nestlé Product Technology Centre (PTC) in Lisieux, France.I would like to thank the Nestlé organization and more specifically the Product Technology Centre for giving me the opportunity to work in a PTC and apply my theoretical skills practically at the PTC.First of all I would like to thank all the employees at PTC Lisieux for giving me a warm welcome and support both during and after working hours.Second I would like to thank my master thesis supervisors Hermann Knauf and Terry Adams, who both gave me a chance to be an intern at PTC Lisieux allowing me to get practical insights in actual development of new products and intellectual property (IP).Finally I would like