Search Engine Optimization to detect user's intent
Salma Gaou, Aissam Bekkari, Marouane El Mabrouk, Abdelhamid Zouhair · 2017
The major evolution of the search engine is to understand the user's query and user's intent. The other size change and you all know, is the evolution of the mobile query. Indeed, research on search engines is trying today to bring results of research adapted to the intent of the user. Understanding the search intentions of internet users and paramount to the search engines. But it is also for SEO. By understanding the user's intention to search, we can define the type of content to be produced in order to maximize your chances of positioning yourself.