Useful Tools for Interpreting Newspaper Readership Data
Ralph O. Ṅafziger, Malcolm MacLean, Warren C. Engstrom · Journalism Quarterly · 1951
How can readership figures be analyzed and used most effectively? The authors believe that frequency distribution charts and factor analysis offer great promise in this connection. They illustrate their points with examples drawn from two newspaper studies made under a grant from the Office of Naval Research.