Retail Location Decision Making Using a Market Potential Approach: A Group Project
Jean C. Darian · Journal of Marketing Education · 1988
In the project, each student group chooses a particular type of store and constructs an index of market potential to help choose a new location for the store. In addition to gaining experience in making decisions based on limited information, students also are exposed to online data bases and gain practice using Lotus 1-2-3.