Propensity Modelling for Intelligent Content
Rebekah Storan Clarke · 2017
Intelligent Content was proposed by Ann Rockley as content that is structurally rich and semantically aware and therefore automatically discoverable, reusable, reconfigurable, and adaptable. Currently, the majority of approaches to achieving Intelligent Content are service-side, where cloud services discover and transform content before delivering it to a client or user. An alternative approach to achieving Intelligent Content, embeds the intelligence within the content itself, imbuing the content with the ability to call services and enact discovery, reusability, reconfiguration and adaption on the client-side.Thus, the Intelligent Content can be proactive in calling cloud services and perform contextually relevant transformations or behaviours.