Building Empathy with the User
Louise Moody, Elaine Mackie, S.E.H. Davies · Ergonomics design and management · 2011
The sophistication of in-vehicle technologies is rapidly increasing. Vehicles now come equipped with driver assistance systems, such as collision avoidance and electronic stability control, as well as complex in-vehicle information systems (IVIS), such as navigation, telecommunication, and entertainment systems. As IVIS complexity has increased, consumer tolerance for poor design has decreased ( Stanton and Young 2003 ), and where consumers once considered usability a bonus, they are now likely to expect that the products they purchase are usable ( Jordan, McClelland, and Thomas 1996 ). Therefore, designing usable IVIS can provide vehicle manufacturers with an important competitive advantage.