Analysis of perception of people to school mottos
Rieko Fujita, Tokuro Matsuo, Teruhisa Hochin · 2017
This paper describes analysis of perception of external people of school about school mottos. Most of schools show their school motto on their web page to advertise their educational policy and philosophy. However, school mottos are sometimes created to make a guideline of behavior, attitude, and thought for their students to be used in education purpose. In this paper, we survey the school motto to various kinds of people and clarify the difference of perception of people. Particularly, we divided two groups who answered our survey. One is non-academic worker and other is academic worker. Since their career and experiences are difference with each other, the perception about some school mottos is different for them. Furthermore, when the school motto contains Cristian keywords, people have similar perception and make similar image to the school. The contributions of this paper include (1) what kind of school motto attracts and improves the image of the school, (2) Appropriate school motto to make better business to get a lot of applicants to enter the school, and (3) what kind of school motto should be invented and created to be understood easily by all people.