The 3i Contact Management Informed-Intelligent-Insightful Led Execution Towards Enhanced Customer Interaction & Experience
Madhumita Ghosh · International Journal of Business · 2016
Effective and efficient way of complaint management is an integral part of enhancing customer experience. Apart from the potential loss of customer and Brand reputation damage, research reveals an average cost of about $250 to $350 per complaint in terms of manpower, infrastructure and compensation.