Improvement in Weighted Page Rank based on Visits of Links (VOL) algorithm
Sachin Kumar Gupta, Pallvi Mahajan · 2014
Searching on the web can be considered as a process of user enters the query and search system returns a set of most relevant pages in response to user’s query. But results returned are not mostly relevant to user’s query and ranking of the pages are not efficient according to user requirement. In order to improve the precision of ranking of the web pages, after analyzing the different algorithms like Page Rank, Page Rank based on VOL, Weighted Page Rank, Weighted Page Rank algorithm based on VOL. We proposed adding one more factor “User attention time” i.e. the total time spent to read the web page to be included in Weighted Page Rank based on VOL algorithm (WPRVOL) that signifies the importance of a web page for a user and thus helps in increasing the accuracy of web page ranking. Here we are making an improvement in WPRVOL by introducing a timing factor (i.e. user attention time) with it. This time will be the total time spent to read the web page. WPRVOL algorithm is a page ranking mechanism, which considers user using trends into account. Other algorithms discussed in literature are either link or content oriented. WPRVOL is being devised for search engines, which works on the basis of weighted page rank algorithm and takes number of visits of inbound links of web pages into account. Also we are making one more enhancement in WPRVOL algorithm by storing the “no of visits on links” data directly on Search Engine server instead of storing it on client’s web server in the form of log which in earlier literature has been followed. The proposed improvement in algorithm finds more relevant information according to user’s query. So, this concept is very useful to display most valuable pages on the top of the result list on the basis of user browsing behavior, which reduce the search space to a large scale for user.