Content Analysis of Newspaper and Television Advertisements A Case Study of Taiwan's 2004 Presidential Election*
Christian Schafferer, Han Woo Park · 2004
Economic and political development not only led to democracy in Taiwan but also fundamentally changed the relationship between politicians and the electorate. Throughout the last two decades, Taiwan’s mode of political communication has undergone manifold changes. One of these changes is certainly the increasing involvement of political advertising in electoral campaigns. In this paper, the political advertisements of the candidates contesting the 2004 presidential election are analyzed.