A Tool for Comparing Configurable Products
Mikko Heiskala, Andreas Anderson, Virpi Huhtinen, Asko Martio · 2003
Select or guess product to configure Configure product Suitable Buy No Yes Enter shop (e-commerce) Find suitable product by comparing Configure product Buy (a) (b) Figure 1. Configuration process without (a) and with a comparison tool (b) Helping customers to select a suitable product is an increasingly important problem in e-commerce where personal advice is not available and many similar products are offered. Comparison of off-the-shelf products is supported in many web-based systems.