Service co-design with the public sector - Challenges and opportunities in a healthcare context
Kirsikka Vaajakallio, Jung-Joo Lee, Juha Kronqvist, Tuuli Mattelmäki · 2013
Recently design competence has been applied for tackling complex societal challenges. In the context of healthcare service, design competence is especially appreciated in integrating multi-disciplinary professions, providing a solution-oriented platform, and placing everyday people’s experiences at the centre of the collaboration. As the codesign tools and mindsets have entered this emerging field of designing for public services, challenges are also reported due to unfamiliarity and cultural differences. In this paper, we present challenges and opportunities of co-designing services with public sector, focusing on two cases of a healthcare service in Finland. Our co-design approach in example cases is based on an empathic design tradition, which allows a human-scale and inclusive perspective towards various stakeholders in a service network.